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Home service business, lead generation
$49.2K in ad spend. 2.74K conversions.
Aug 3 – Oct 2, 2026$49.2KAd spend
2.74KConversions
$17.98Cost per conversion
$813KConversion value
$0.21Lowest avg. CPC
2.61%Best CTR
The problem
The business was spending heavily on Google Ads but couldn't see which clicks were turning into real leads. Money went out every day, and nobody could say what was actually working.
What I did
- Fixed conversion tracking so every lead was measured accurately
- Removed wasted clicks week after week with search term reviews
- Shifted budget toward the campaigns that were delivering results
- Kept testing ads and landing pages to bring the cost per lead down
The result
Over two months the account delivered 2.74K conversions at $17.98 each, with $813K in conversion value from $49.2K in spend.
From the Google Ads dashboard. Tap to enlarge.
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